Apple iPhone SE
Apple iPhone SE smartphone was launched in March 2016. The phone comes with a 4.00-inch touchscreen display with a resolution of 640 pixels by 1136 pixels at a PPI of 326 pixels per inch.
The Apple iPhone SE is powered by A9 processor and it 16GB of internal storage cannot be expanded. As far as the cameras are concerned, the Apple iPhone SE packs a 12-megapixel primary camera on the rear and a 1.2-megapixel front shooter for selfies.
The Apple iPhone SE runs iOS 9.3. It measures 123.80 x 58.60 x 7.66 (height x width x thickness) and weighs 113.00 grams.
The Apple iPhone SE is a single SIM (GSM) smartphone that accepts a Nano-SIM. Connectivity options include Wi-Fi, GPS, Bluetooth, NFC, 4G (with support for Band 40 used by some LTE networks in India). Sensors on the phone include Proximity sensor, Ambient light sensor, Accelerometer, and Gyroscope.
Market positioning
The last major redesign of iPhone, the 4.7/5.5-inch iPhone 6 and 6 Plus, resulted in larger screen sizes. However, there were still a significant number of customers who preferred the 4-inch screen size of iPhone 5 and 5S; the 5S was the second-most popular iPhone after the 6, ahead of the 6S. Apple stated in their event that they sold 30 million 4-inch iPhones in 2015. Furthermore, Wired reported that the 5 and 5S design was regarded as "long been the golden child of Apple phone design and a benchmark for phones in general", while the succeeding 6 and 6S design was less critically acclaimed as it "felt a little bit wrong, as though you were holding a slick $650 bar of soap". Wired described iPhone 5 as "elegance rooted in the way the aluminum and glass work together. It felt streamlined, yet substantial, which is different from iPhone 6, which feels substantial in size alone. Plus, unlike the ubiquitous rounded corners of the 6, iPhone 5 didn’t really look like anything else on the market at the time".
Apple's product positioning trend (in North America and Western Europe), starting with iPhone 4S released in September 2011, gave each newly released model one year as the flagship phone, then moving it to midrange for its second year of production, with the third and final year as the entry-level offering before discontinuation. While iPhone 5S was expected to continue on sale until September 2016, replacing it and its A7 processor early means that Apple "just reduced its long-term chip support window by a year" for iOS. In addition, a new iPhone launch was meant to stimulate demand, as sales of iPhone 6S and 6S Plus had not met expectations since their September 2015 release and the iPhone family may suffer its first ever negative growth quarter in 2016.
Design
The Apple iPhone SE runs iOS 9.3. It measures 123.80 x 58.60 x 7.66 (height x width x thickness) and weighs 113.00 grams.
The Apple iPhone SE is a single SIM (GSM) smartphone that accepts a Nano-SIM. Connectivity options include Wi-Fi, GPS, Bluetooth, NFC, 4G (with support for Band 40 used by some LTE networks in India). Sensors on the phone include Proximity sensor, Ambient light sensor, Accelerometer, and Gyroscope.
Market positioning
The last major redesign of iPhone, the 4.7/5.5-inch iPhone 6 and 6 Plus, resulted in larger screen sizes. However, there were still a significant number of customers who preferred the 4-inch screen size of iPhone 5 and 5S; the 5S was the second-most popular iPhone after the 6, ahead of the 6S. Apple stated in their event that they sold 30 million 4-inch iPhones in 2015. Furthermore, Wired reported that the 5 and 5S design was regarded as "long been the golden child of Apple phone design and a benchmark for phones in general", while the succeeding 6 and 6S design was less critically acclaimed as it "felt a little bit wrong, as though you were holding a slick $650 bar of soap". Wired described iPhone 5 as "elegance rooted in the way the aluminum and glass work together. It felt streamlined, yet substantial, which is different from iPhone 6, which feels substantial in size alone. Plus, unlike the ubiquitous rounded corners of the 6, iPhone 5 didn’t really look like anything else on the market at the time".
Apple's product positioning trend (in North America and Western Europe), starting with iPhone 4S released in September 2011, gave each newly released model one year as the flagship phone, then moving it to midrange for its second year of production, with the third and final year as the entry-level offering before discontinuation. While iPhone 5S was expected to continue on sale until September 2016, replacing it and its A7 processor early means that Apple "just reduced its long-term chip support window by a year" for iOS. In addition, a new iPhone launch was meant to stimulate demand, as sales of iPhone 6S and 6S Plus had not met expectations since their September 2015 release and the iPhone family may suffer its first ever negative growth quarter in 2016.
Design
The exterior design of iPhone SE is nearly identical to that of iPhone 5S, with the exception of matte-chamfered edges, and an inset stainless steel rear Apple logo. It is available in space gray, silver, gold, and rose-gold finishes. Apple stated that cases designed to fit the 5S will fit an iPhone SE, as the two phones have the exact same dimensions.
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Despite iPhone SE sharing the same form factor as iPhone 5S, the SE's updated internals combined with the latest iOS resulted not only in much improved faster processing speed and camera quality but also longer battery life. Aside from missing a handful of features from the flagship iPhone 6S (3D Touch, higher resolution front-facing camera, improved fingerprint sensor, and faster LTE speeds) but otherwise as capable, reviewers have considered the SE one of the few successful "shrunken" flagship phones along with the Sony Xperia Z5 Compact. Although the SE's 4-inch screen is considered small and the design is four years old, the trade-off is that it is a "completely pocketable and powerful little consumer camera. For phones under $400, it beats everything else out there that...usually by a wide margin" (usually as mid-range or compact versions of flagships have significant sacrifices).[13] One caveat was, as iPhone SE was released midway through the life cycle of iPhone 6S, it would be technologically one generation behind iPhone 7 which is expected to be released in September 2016.
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