360i

360i is a New York City-based digital agency founded in 1998. It is a business unit of Dentsu.






Corporate history
360i was founded in 1998 in Atlanta as a regional search agency. It was later acquired by Innovation Interactive. At the time, 360i had 35 people and revenue of close to $5 million.

360i was acquired as a digitally-led communications agency.

Innovation Interactive was acquired by Dentsu in 2010 for $275mm and remains a unit of Dentsu, Inc. Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter, a 360i executive since 2005 and the founder of the firm’s social media and strategy practices. Wiener remains Chairman of 360i.

Products and services

360i started out as a search engine marketing and optimization company. In 2005 it began offering social media marketing programs. In 2008, the agency rounded out its capabilities in strategy, media and creative. spanning the US, UK, Brazil and Canada.

Notable work from the agency includes "The Great American Bacon Barter," a social media-powered cross-country expedition in which Oscar Mayer proposed bacon as a new form of currency and Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII. The agency was named a "Leader" in the October 2012 Forrester Research, Inc., report "The Forrester Wave: Search Marketing Agencies, Q4 2012."